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Technology Stocks : Growth Investing

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From: JakeStraw5/24/2019 12:20:36 PM
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E-commerce platform Shopify has quietly made an acquisition to continue its expansion of the services and products that merchants can sell and purchase through its platform. It has acquired Handshake, a New York startup that offers a commerce platform for businesses that sell wholesale goods.

The opportunity that Handshake had identified, and now Shopify is targeting, is the area of the e-commerce market where brands and other merchants sell items wholesale, potentially alongside retail efforts also focused on consumers.

This is big business: a recent report found that B2B e-commerce sales in the U.S. alone passed $1 trillion for the first time in 2018. As with consumer-focused sales, platforms like Handshake’s offer merchants the ability to handle these sales directly, rather than handing off the sales to third-party marketplaces, where the merchant also needs to pay a commission to the third party and need to play by its rules.
techcrunch.com
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